We don't do ordinary. These are the levers we pull.
We design cultural moments that break the internet. Satirical platforms, guerrilla campaigns, and stunts engineered for maximum organic reach — zero ad spend.
Unorthodox positioning for brands tired of playing it safe. We find the angle nobody considered and make it impossible to ignore.
Interconnected worlds of characters, stories, and products that expand across formats — from animated series to bestselling books to merchandise empires.
Functional, beautiful digital experiences that double as cultural commentary. Products people use, share, and can't stop talking about.
From concept to shelf. Physical and digital products designed to stand out, sell themselves, and make people wonder how they ever lived without them.
Your problem doesn't fit a category? Good. Neither do we. Tell us what keeps you up at night and we'll build the thing that doesn't exist yet.
Let's talk about it →Everything we've launched into orbit.
The label. Books, apparel, and art for desperate people. A universe of illustrated chaos.
LabelA satirical prediction market for Deutsche Bahn delays. 150,000 visits in its first 24 hours. Zero ad spend.
Viral PlatformA fake EU repatriation programme for influencers who fled to Dubai to avoid taxes. Localized in 11 languages. Satire as a weapon.
Viral StuntAn absurd fairytale through language, culture, and delayed trains. Viral animated series turned bestselling book.
Viral FormatSelf-published, fully illustrated. A cookbook born from desperation, a cocktail guide from a fictional university, and a German fairytale that rewrites the rules. 15,000+ copies sold.
PublishingSignal not yet decoded. Stand by.
Pendingdesperate media is a Vienna-based creative studio founded by Caio van Caarven. We specialize in the unorthodox — finding angles nobody considered, building products nobody expected, and capturing attention in ways that shouldn't work but do.
From self-published bestsellers to viral animated series to satirical platforms that break the internet — we don't fit into a category. That's the point.
desperate media GmbH
Postgasse 8b
1010 Wien, Austria
FN 538299t
Handelsgericht Wien
ATU75952658
Caio de Carvalho-Engelhardt
Wirtschaftskammer Österreich
Fachgruppe Buch- und Medienwirtschaft
Austrian law. Place of jurisdiction: Vienna, Austria.
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